How to boost the innovative culture in your company?

Lucie Teisler

2 hours

Erin Meyer and Reed Hastings, CEO of Netflix, worked together to define what makes up an innovative culture today and why. Erin will be our exclusive online guest on January 18 from 3 pm to 5 pm for a limited group of top CEOs.

Reed Hastings went through the period of Netflix’s transfer from a DVD vendor to a new streaming player that no one respected. Today, Netflix is a market leader, a revolution in the entertainment industry, generating billions of dollars in annual revenue.

What worked on his journey and why?

Erin Meyer is the author of The Culture Map: Breaking Through the Invisible Boundaries of Global Business and co-author with Reed Hastings of No Rules Rules: Netflix and the Culture of Reinvention. She is also a professor at INSEAD, one of the world’s leading international business schools. Her work has appeared in Harvard Business Review, The New York Times, and In 2019, Erin was selected by the Thinkers50 as one of the fifty most influential business thinkers in the world.

As the information age compresses time frames and unforeseen crises such as Covid-19 destroy existing organizational methods, the most important business question of our era is “how do we keep innovating in the face of change?”

Erin Meyer explores a counter-intuitive set of principles for how to build an organizational culture for today’s information age based on extensive research conducted with Netflix CEO Reed Hastings. Meyer lays out a proven, systematic method for building, maintaining an enhancing a corporate culture that breeds speed, flexibility, and innovation across the organization.


Erin will be our exclusive online guest on November 26 from 3 pm to 5 pm for a limited group of top CEOs.

Erin Meyer, Author and Professor, Insead

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