“A brand is what people say about you when you are not in the room.” says Jeff Bezos.

The primary reason for building your digital brand is not to increase your value in the job market but to actively communicate with your clients and employees.

According to our Executive Search studies, the activity of CEOs or Directors themselves plays a much bigger role in retaining and acquiring key talents than the activity of the company itself.

Based on David Duboise study from Insead Knowledge:

82% of customers trust the company more if the CEO is active on social networks.
72% of employees trust the CEO more if they are active on social networks
92% of potential employees follow CEOs on social networks and decide accordingly whether to join the team or not

At Anderson Willinger, executive search experts, we build your digital brand in the following contexts:

o   Why should your shareholder have personal interest in the quality of your digital brand?

o   Why does your personal digital brand directly affects the quality of people you work with or you choose to be members of your team?

o   How do customers use digital environment and why is your digital brand the key to success?

o   How do talents of all ages choose their employers?

o   How did the most successful business people who changed the status quo build their digital brand?

What specifically shall we deal with in Anderson Willinger, executive search, seminar? 

o   What digital channels are to be used, how and when?

o   Content Know- how

o   How to audit your digital presence?


26.09.2019 from 13.00 – 17.00

24.10.2019 from 13.00 – 17.00


Anderson Willinger, Karlova 48, Praha

The price of 4 hour seminar per participant is 5 900 CZK exc. VAT

If you are interested in tailor-made seminars for your company or Top Management,  please do not hesitate to contact us.

Contact us for more information:

kyslanova@andersonwillinger.com + 420 731 440 086

Read more: Books to read if you want to know more about personal branding 

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