Digital director roles experienced a recruitment “peak” in 2022, when their need gradually increased from 2019. However, there has been a slowdown in 2023. Interestingly, in contrast to previous years where external recruitment was dominant (71%), this year, internal recruitment has taken over, with 71% of new Digital & Omnichannel Directors being promoted from within the company.
➔ Over time, every part of digitization and data management is taken over by the Marketing, Sales, and Technology teams themselves, who naturally incorporate it into their practice.

At the same time, compared to previous years, recruitment in Corporate companies dropped dramatically (from 56% to 14%). In 2023, the majority of new Chief Digital Officers filled a role in locally-owned, PE or state-owned companies.

In 2023, the top recruitment sectors were Media, Financial Services, and Retail. There was a significant shift in larger engineering groups moving towards digital transformation. The majority of senior positions happened at the Director level. In contrast, during 2021 and 2022, Digital roles were also recruited by the Communication & Advertising sector.