THE NUMBER OF NEW MARKETING DIRECTORS IN 2023 REMAINED UNCHANGED COMPARED TO THE PREVIOUS YEAR, with 68 at the TOP and Senior levels.

2.8 years is the time dedicated to one company, and it is one of the lowest.

Compared to previous years, the scope of responsibilities and authority is changing.

The recent changes have shed light on Product and Segment Management. In 2023, new fields such as manufacturing and media have become more prominent. In the development of new products, media dominates. The geyser of management changes comes from new senior roles in almost every major media company – Product, Program, Content, and Distribution – Digital.